Free nonprofit and NGO website templates

A charity or NGO site should ask once, clearly, after it has explained the problem. Lead with one concrete number about the people or places you serve, then say why it matters and what you actually do.

Donors want to know how the work is done and where the money goes, so give the share that reaches the work and say who does it. A short section on what you will not do, such as using photos of beneficiaries without consent, builds trust.

Finish with one donate button and a sense of what a gift pays for.